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Why is it so popular?

Nobody is able to pinpoint just why BE@RBRICK has gained such a fervent following among design enthusiasts. But its distinctive design and limited-edition figures were two elements that undoubtedly added to its rarity.


A BE@RBRICK toy is similar to a white canvas on which anybody may write or draw anything.

What is a BE@RBRICK?  

BE@RBRICK is a toy collectible designed and produced by MediCom Toy Incorporated.


The name is derived from the fact that the figure is a cartoon-style representation of a bear and that it is a variation of MediCom's Kubrick design.

Each plastic figure features nine parts (widely referred to as tools in the toy industry): head, torso, hips, arms, hands, and legs; These nine tools allow eight points of articulation: swivel head, swivel waist, ball joint arms, swivel wrists, and ball joint legs.

Sizing Specifications.

Generally, BE@RBRICK come in various sizes of which they call 100%, 400% and 1000%.


100%, 70 mm – The most classic and common format. All BE@RBRICK series are released in this size and are available in blind boxes.

400%, 280 mm – The second most common format, most collectors buy BE@RBRICKS in 400% form.

1000%, 700 mm – The largest regular BE@RBRICK size, the 1000% is normally reserved as collectible statue pieces.

Why is it so popular?

Nobody is able to pinpoint just why BE@RBRICK has gained such a fervent following among design enthusiasts. But its distinctive design and limited-edition figures were two elements that undoubtedly added to its rarity.


A BE@RBRICK toy is similar to a white canvas on which anybody may write or draw anything.

What is a BE@RBRICK?  

BE@RBRICK is a toy collectible designed and produced by MediCom Toy Incorporated.


The name is derived from the fact that the figure is a cartoon-style representation of a bear and that it is a variation of MediCom's Kubrick design.

Each plastic figure features nine parts (widely referred to as tools in the toy industry): head, torso, hips, arms, hands, and legs; These nine tools allow eight points of articulation: swivel head, swivel waist, ball joint arms, swivel wrists, and ball joint legs.

Sizing Specifications.

Generally, BE@RBRICK come in various sizes of which they call 100%, 400% and 1000%.


100%, 70 mm – The most classic and common format. All BE@RBRICK series are released in this size and are available in blind boxes.

400%, 280 mm – The second most common format, most collectors buy BE@RBRICKS in 400% form.

1000%, 700 mm – The largest regular BE@RBRICK size, the 1000% is normally reserved as collectible statue pieces.

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